Pricing Confidence | Confidence Hub
Pricing Confidence
Valuing your work without apology.
Pricing is one of the most emotional parts of building a business not because it’s complicated, but because it asks you to value yourself.
This page exists to quiet the fear around pricing and replace it with calm, grounded confidence.
No pressure. No guilt. Just clarity.
Let’s Reframe Pricing First
Pricing is not a reflection of:
- your worth as a person
- how long you’ve been doing this
- what someone else is charging
Pricing is a business decision and like any skill, it gets stronger with practice.
Maker Thought
“I should keep my prices low so people will buy.”
The Truth
Low pricing doesn’t guarantee sales, it often guarantees burnout.
Pricing too low:
- undervalues your time
- makes growth harder
- attracts customers who don’t respect the work
Sustainable pricing protects you and your business.
Maker Thought
“If I charge more, I’ll lose customers.”
The Truth
Raising prices doesn’t lose the right customers, it filters them.
The customers who value quality, clarity, and professionalism will still be there.
Pricing confidently helps your brand attract the audience it’s meant for.
Maker Thought
“Everyone else is cheaper than me.”
The Truth
You don’t know their costs, margins, stress level, or sustainability.
Cheap is not the goal. Aligned and sustainable is.
A Simple Pricing Example (Written)
Let’s walk through a basic example.
If your total cost to make one product is $5, pricing at $8–$10 leaves very little room to grow.
Pricing that same product at $15–$20 allows for:
- healthy margins
- restocking supplies
- reinvestment into your business
That’s not greed, that’s sustainability.
Real Pricing Examples (Visual Proof)
If you’re someone who feels more confident seeing real numbers, the examples below show how pricing can work across popular GGE products.
These are examples, not rules. They exist to show what’s possible, not what’s required.
You do not need to match these exactly.
Starter-Level Products
Low Overwhelm • Fast Confidence
Best for beginners and first launches:
- Room Spray
- Body Mist
- Linen Spray
- Car Spray
Smaller bottles = lower risk, faster learning, and instant sellable products.
Everyday Best Sellers
Balanced Pricing • Strong Margins
Repeat-purchase, boutique-friendly products:
- Liquid Laundry Detergent
- Body Mist (8oz–16oz)
These products:
support confident retail pricing, build repeat buyers & offer strong profit per unit
High-Leverage Products
Scale Smart • Maximize Margins
Built for growth and long-term profit:
- Powdered Laundry Detergent
- Multipurpose Spray Concentrate
- Mop Soap
These products shine because: base cost stays low, margins stay strong & they’re perfect for refills, bundles, and repeat buyers
Important Pricing Reminder
These examples show what’s possible, not what’s required.
Confident pricing means:
- understanding your costs
- choosing margins that support you
- adjusting as you grow
There is no single “correct” price only intentional ones.
Before You Leave This Page
Read this again:
You are not charging “too much” just because it feels new.
You are not greedy for wanting your business to support you.
And you are not required to stay small to be accepted.
Confidence grows when you honor your work.
A Note from Monica
Let’s talk pricing because this is where so many amazing makers start second-guessing themselves.
You are not “charging too much.”
You are charging for your time, your materials, your experience, your learning curve, and the courage it took to start in the first place.
This pricing is built to support real businesses, not burnout. It reflects quality, sustainability, and the fact that you deserve to profit not just break even or hustle yourself into exhaustion.
Here’s the truth:
- Cheap prices don’t build confident brands
- Undervaluing yourself doesn’t create long-term success
- And lowering your prices won’t magically make you feel more worthy
If someone isn’t your customer at this price point, that’s okay. The right customers understand value and they respect it.
Price with confidence. Sell with intention.
You’re not “just a maker” you’re a business owner.
— Monica
Where to Go Next
Feeling emotional → Confidence Reset
Still building foundations → Business Maker vs Truth
Need product clarity → Base Confidence
Want to revisit margins → come back to this page anytime